Employer branding made easy with BrandMail
Employer Branding is growing in importance across the globe, particularly as companies are scrambling to attract and retain the best talent. With remote working being made a reality, in many instances, companies are competing for skills from a global talent pool and offering attractive packages that make it hard for companies to compete. However, companies […]
Tips to freshen up your brand this spring
The Southern Hemisphere is enjoying the site of new buds and brightly coloured blossoms as the first signs of spring emerge. This signals the time to spring clean, declutter and reorganise. Use this season to breathe new life into your brand, update your brand elements and discard outdated branded materials. See our tips below to […]
Sustainable technology: Small changes for conscious living
We rely on technology daily to improve our lives and workplace efficiencies, yet these same technologies have an impact on our environment. Many of the devices we use today from laptops to mobile phones rely on resources and energy that contribute to increasing our carbon footprint and waste. It is estimated that the carbon footprint […]
BLOG | Data gives marketers a voice and insights to connect with customers
The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to survive. Marketers find […]
BLOG | Gathering customer data effectively to create great customer experiences
Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that you are meeting the requirements of these acts is not going to […]
BLOG | The challenge of martech and automation
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add to the complexity of the day-to-day. To start, […]
BLOG | Why brand health matters
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched brands or retailers during the […]
BLOG | Typography: Providing brand consistency across all communications
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistently, typography, which is the arrangement […]
BLOG | The Real Value of Company Compliant Templates and Content Governance
Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. Despite this time investment, approximately 83% of employees recreate documents that they cannot […]
BLOG | Enhancing customer experience with automation
Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every customer touchpoint. However, this can seem like a monumental task, […]